Nurturing Client-Advisor Partnerships While Staying FINRA Compliant
Nurturing client relationships year-round is critical to retention and referral business.
According to an article in Financial Advisor Magazine, 84% of LPL advisors value celebrating key client life events, but only 41% of those advisors kept up with those events. Utilizing a curated gifting process during key relationship milestones ensures you remain top-of-mind with your clients, solidifying your position as their trusted advisor.
In partnership with LPL Financial, Client Giant is enabling advisors to keep top-of-mind with clients throughout the year. See our best practices below to increase client appreciation, referrals and AUM.
Top Practices for Client Gifting:
- Choose thoughtful, non-marketing gifts: Cultivate lasting client relationships by staying top of mind, a practice that can also drive raving referrals. Client Giant’s personalized gifting services provide authentic, non-branded client gifts.
- Optimize efficiency with automation: Choose a system with automated client engagement solutions. With integrated tracking and reporting, you save valuable time and effort while enhancing client connections through personalized gifting.
- Utilize gifting logs to stay compliant: Stay compliant to FINRA best practices utilizing Client Giant’s automated gifting logs.
Delivering great gifts can leave a lasting impact on a firm and its client relationships. By following these year-round gifting practices, you’ll build powerful referrals that bring you more appreciation and higher AUM.
