Generosity takes many forms. Think of the most generous people in your life—they are probably frequent gift-givers, but probably also quick to offer their time and attention. Generous people know that giving makes the world a better place, and that the spirit of generosity inspires other good acts.
With the advantages of social media and digital marketing, it can seem easy to find customers. The challenge is finding the right customers for your business.
Corporate gifting is different from buying a tricycle for your daughter or a cushy electric recliner for your recently retired dad—or even whatever hilariously useless kitchen gadget is sure to wind up at the office White Elephant. You’re in it for more than just a grateful smile. Your usual client gifts are a strategic business move to you. You think of them as an investment in your success.
There’s an inspiring Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”
We get it. Everyone gets busy, and it can be easy to let things slip off your radar. But showing your appreciation for those around you shouldn’t be one of those things.
Our last article was a masterclass on how to generate meaningful business with less prospecting by identifying your ideal customer. This customer deals with the problem you are solving AND connects with you and your business on a personal level, the foundation of creating a community and repeat & referral business.
No one likes feeling stressed, whether in the workplace or outside. But a majority of people (78%) feel stressed during the workday, which can be bad not just for productivity, but for mental and physical health.
This new app has quickly become a place where anyone can have a speaking platform, share knowledge, and meet people in any industry if you know how to get the most out of Clubhouse. It’s the chat room AOL charmingly tried to provide us in the mid 90’s through the early 2000’s but only came to fruition after so many iterations in the form of other social media platforms leaving us exactly where we are now.
Business owners dream about the day where they no longer have to try to figure out the next hot marketing and social media trend and sustain their growth with repeat and referral business. The elusive and highly talked about repeat and referral business is all the rage in business and entrepreneurial magazines with good reason: Growing your repeat and referral business makes a huge difference in your bottom line and is a product of having a great connection with your client and customer base.
The inherent need to feel like we are contributing to positive change, creating impact, and making someone’s day is a large driving force for our everyday behavior. This urge leads the way in our professional & personal lives and in our decision making; and ultimately our decisions make us. Our decisions and moments create the aura of what we leave behind with friends, family, or complete strangers. For as mysterious as making an impact sounds, it isn’t so.