There’s a reason that gifts are one of the love languages. Receiving a gift, especially one that’s unexpected and thoughtful, makes you feel loved and sets off excitement and joy. Giving a gift makes you feel altruistic and fulfilled. The relationship between the giver and receiver improves with a thoughtful gift, and one study showed that people are 89% more likely to say they feel connected to the giver when they’ve just opened a gift. Both people benefit emotionally from the gift, and it even releases ‘happy chemicals’ in our brains when we give and receive gifts which make us obviously feel happy but can also lower blood pressure and make us feel safe, which further builds a good trusting relationship with the gift-giver.

Waving off your clients once the deal is finalized doesn’t mean your work is done. In fact, it’s far from over. Clinching the deal may seem like the most important and valuable part of the transaction, but gaining your clients’ loyalty and having them come back for more is where the success really lies.

There are many reasons to send seasonal gifts to your clients. Gifts in general are a great way to keep in touch with previous clients to ensure they come back to you in the future and to build loyalty with regular clients. Seasonal gifts offer the ability to inject a bit of fun at a time when your clients are primed to receive gifts, so you know they’ll be well-received. People have positive emotional connections to seasonal holidays and tapping into that with promotional gifts for clients can help them turn this positively towards your company. Seasonal gifts also come at the time when they’ll be useful or enjoyable, which leads to a good reception. For example, if you want to send branded gifts to ensure your clients think of your company when they use it you could send snow scrapers in winter and ice packs in summer.

When it comes to financial advice, a one-size-fits-all approach no longer suffices in today’s complex and dynamic world. Each individual’s financial situation, goals, and aspirations are unique, and they deserve personalized guidance that caters specifically to their needs. In this article, we will explore the importance of personalizing financial advice and how Financial Advisors can harness the power of client data to deliver highly tailored services.

When it comes to business-to-business (B2B) relationships, creating and maintaining strong connections is paramount. B2B gifting is a great marketing strategy that will improve both client relationships and employee engagement.

In the world of business, it’s important to build and maintain strong client relationships. Showing your appreciation with personal gifts will be sure to leave a lasting impression. Forget the generic cards, here are the best corporate client gifts to consider in 2025.