---
title: Elevate Client Relationships while Navigating FINRA Compliance
description: Take your client relationships to the next level by implementing an enhanced gifting system.
---

[Client Giant](https://blog.clientgiant.com)

# [Elevate Client Relationships while Navigating FINRA Compliance](https://blog.clientgiant.com/nurturing-client-advisor-partnerships-finra-compliant)

 Written by [clientgiant](https://blog.clientgiant.com/author/clientgiant) | Oct 6, 2023 5:38:56 PM

Nurturing client relationships year-round is critical to retention and referral business. 

According to an article in [Financial Advisor Magazine](https://www.fa-mag.com/news/client-gifts-still-the-standard-for-retention-and-referrals-74824.html), **84% of LPL advisors value celebrating key client life events, but only 41% of those advisors kept up with those events.** Utilizing a curated gifting process during key relationship milestones ensures you remain top-of-mind with your clients, solidifying your position as their trusted advisor.

In partnership with LPL Financial, Client Giant is enabling advisors to keep top-of-mind with clients throughout the year. See our best practices below to increase client appreciation, referrals and AUM. 

**Top Practices for Client Gifting:**

- **Choose thoughtful, non-marketing gifts**: Cultivate lasting client relationships by staying top of mind, a practice that can also drive raving referrals. Client Giant’s [personalized gifting services](https://www.clientgiant.com) provide authentic, non-branded [client gifts](https://www.clientgiant.com/client-appreciation-gifts/).

- **Optimize efficiency with automation**: Choose a system with automated client engagement solutions. With integrated tracking and reporting, you save valuable time and effort while enhancing client connections through personalized gifting.

- **Utilize gifting logs to stay compliant**: Stay compliant to FINRA best practices utilizing Client Giant’s automated gifting logs. 

Delivering great gifts can leave a lasting impact on a firm and its client relationships. By following these year-round gifting practices, you’ll build powerful referrals that bring you more appreciation and higher AUM.

[View full post](https://blog.clientgiant.com/nurturing-client-advisor-partnerships-finra-compliant)

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