There’s no denying that giving your corporate clients gifts around the new year is a great way to build and retain business relationships as well as to thank them for their business. But how can you be sure you’re sending them the right gifts? 

As a team manager or leader in the HR group, you realize the importance of keeping your employees motivated and fully engaged. Work asks a lot of each and every employee, often requiring peak effort and hours above and beyond the normal call. In some ways, work can often be a one-way street, as it asks for more from employees than it gives back.

When the holidays are fast approaching, executives and managers can easily find themselves overwhelmed with everything that is going on. In addition to their daily responsibilities, there is always a push at work for booking new business and wrapping up end-of-year details.

At work, the year can go by quickly when you are shouldering all of the demands of project schedules, customer requests for service, and the day-to-day duties of your job. Before you know it, you’ve put in another year of intense effort and work for your boss and employer.

With all of the time and effort we put in at work, it’s easy to get lost in the constant demands and the intensity of the work environment. The effort we put in, the times we go above and beyond the call, and the long hours take their toll. Employees often start to feel completely unappreciated.

There are many reasons to send seasonal gifts to your clients. Gifts in general are a great way to keep in touch with previous clients to ensure they come back to you in the future and to build loyalty with regular clients. Seasonal gifts offer the ability to inject a bit of fun at a time when your clients are primed to receive gifts, so you know they’ll be well-received. People have positive emotional connections to seasonal holidays and tapping into that with promotional gifts for clients can help them turn this positively towards your company. Seasonal gifts also come at the time when they’ll be useful or enjoyable, which leads to a good reception. For example, if you want to send branded gifts to ensure your clients think of your company when they use it you could send snow scrapers in winter and ice packs in summer.

Giving Christmas gifts to business clients is a great way to thank them for their loyalty to your company, but what about getting gifts for your employees? Benefits to the business include:

Gift-giving is something that all successful businesses and savvy businesspeople do to show appreciation to their clients for their business. Giving the right holiday gift for clients can help you to leave a positive lasting impression and maintain customer loyalty.

As an employee, you are asked to do so much each and every working day. There are crises to respond to, demands for instant service and way too many fires that need to be put out. Projects which originally had deadlines that initially seemed to be way in the future inevitably fall far behind schedule and require a heroic effort to get things done on time.

In today’s business landscape, showing appreciation isn’t just a nice-to-do—it’s a must. As client relationships grow more complex and personal, the way we express gratitude needs to evolve too. At Client Giant, we believe that the key to lasting business relationships lies in the small, thoughtful gestures that show your clients how much you truly value them.