Crafting the Perfect Engagement Strategy for Financial Advisors
Getting new clients onboard can be a demanding and energy-intensive task. It requires continuous communication to establish trust and confidence while keeping them engaged during their financial planning journey. Losing their interest could mean losing their business, as highlighted by a wealth management research report, with nearly 40% of clients planning to switch financial advisory firms within three years, with “personal attention” ranking second among their top priorities. That’s where client engagement becomes paramount. Engagement is the core of a solid marketing plan – it’s essential for building those long-lasting relationships with clients. Crafting a perfect engagement strategy, when executed well, will not only help financial advisors generate consistent revenue from existing clients but also has the potential to attract new clients through referrals.
