You’ve probably received a gift that you didn’t love, maybe from a distant relative or an acquaintance who just didn’t know you well. But an unwanted gift can be way more awkward when it comes from your boss.  

Gift-giving: It isn’t always easy. If socks from grandma are the worst gift you’ve ever received, consider yourself lucky. Chances are, you’ve been given much worse—and you’ve likely given a bad gift or two yourself.

You’ve probably read the articles about how more employees are leaving their jobs than ever. In October 2021, the Bureau of Labor Statistics reported that over 4 million Americans had quit their positions since January—and the trend shows no signs of stopping.

Most people have had jobs where they were unhappy. Whether the pay was too low, the work too much for one person, or leadership was unappreciative, these jobs usually encourage workers to look elsewhere for employment and get out as soon as they can.  

Generosity takes many forms. Think of the most generous people in your life—they are probably frequent gift-givers, but probably also quick to offer their time and attention. Generous people know that giving makes the world a better place, and that the spirit of generosity inspires other good acts.  

With the advantages of social media and digital marketing, it can seem easy to find customers. The challenge is finding the right customers for your business.  

What is Gifting Thoughtfully?
And why you should give a damn about it.

Corporate gifting is different from buying a tricycle for your daughter or a cushy electric recliner for your recently retired dad—or even whatever hilariously useless kitchen gadget is sure to wind up at the office White Elephant. You’re in it for more than just a grateful smile. Your usual client gifts are a strategic business move to you. You think of them as an investment in your success. 

There’s an inspiring Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”

We get it. Everyone gets busy, and it can be easy to let things slip off your radar. But showing your appreciation for those around you shouldn’t be one of those things.  

Our last article was a masterclass on how to generate meaningful business with less prospecting by identifying your ideal customer. This customer deals with the problem you are solving AND connects with you and your business on a personal level, the foundation of creating a community and repeat & referral business.